Here are more details about Starbucks product range that they sell in their stores: 1. Available at: Accessed: 24 December 2010 Starbucks Coffee Company 2010. At Starbucks procurement has received a lot of attention. With operational costs rising and sales declining, the global coffee purveyor implemented a three-step plan to improve supply chain performance, cut costs, and prepare for the future. This approach allowed the extended supply chain to have a common frame of reference, with goals aligned with overall enterprise success.
The young people will receive advocacy, training, financial help and other resources to ensure that their efforts flourish around the world. The company began with a pilot operation using a manufacturer in Malaysia. The company believes that interacting directly with farmers ensures that all of its coffee beans will achieve the same quality and flavor standards. The coffee experience each customer gets from a Starbucks store is far more unique and special. The sales of juices and other healthy drinks has gone up.
. With a strong belief that being successful in the coffee business is due to the quality of coffee beans, Starbucks has been the leader on contributing and promoting the preservation to the environment and community in coffee-origin countries. The Fair Trade Certified Coffee label certified that the coffee met Fair Trade criteria. Starbucks sells premium quality products. Operations either in the form of direct stores operated by the company or as licensed stores.
First, it would reorganize and simplify its supply chain with clearly defined functional roles. A value chain analysis provides the companies with a view of the activities in their production process. There is very little or no presence of intermediaries in product selling. The variety of these industries has increased over time, as the company develops more products to complement its core coffeehouse business. Starbucks employees are motivated through generous benefits and incentives.
If a coffee farm or supply chain entity fails or underperforms during an evaluation, the program is set up to redress their shortcomings and give them resources and opportunities to improve. Some farmers may experience a cash shortage, prompting them to sell their crops early and for less to local buyers. Apart from it Starbucks also uses online channels for selling its products and merchandise. Merchandise: mixed home espresso machines, coffee brewers and grinders, a line of premium chocolate, coffee mugs and coffee accessories and a variety of music, books and gift items. To Know more, click on.
They are planning to donate one million annual community volunteer hours to their communities by 2015. Further, the increase in the prices of dairy products impacts the company adversely leading to another threat to its profitability. This standardization guarantees that Starbucks enjoys a reliable reputation for its products and this strongly consolidates the long-term relationship with its customers. However, premium quality also means higher costs. By the end of 2005, Starbucks has been a difficult time in its history.
The number of total licensed stores in September 2015 was 10,808. Revenues from licensed stores accounted for 10% of total net revenues in fiscal 2016. Since there are no natural substitutes for coffee beans, the actual specific threat is considered to be low. For example, the company has a global network of suppliers that are carefully selected based on criteria pertaining to quality, such as the quality of Arabica coffee beans. This project targets the tea and spice growing communities with health services and economic development.
Their cost leadership strategy was exemplified by their supply chain operations, whereby they received the best transportation rates and were able to achieve economies of scale by eliminating redundancy and maximising efficiency. Starbucks provides funding to organizations that make loans to coffee growers, to help them sell their crops at the best time to get the right price. Their goal is to support programs that enable farmers to gain access to carbon markets, allowing them to generate additional income while helping to avoid deforestation. Figure below illustrates the essence of value chain analysis. As part of that effort, the sourcing group worked on identifying the cost drivers that were pushing up prices.
This enabled them to maximize market share in a given area of a city and build their regional reputation, which then increased their image to a national level of high prestige and status. Available at: Accessed: 25 February 2011 Moon, y. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks and items such as mugs, and of course their well renowned coffee beans. Starbucks uses a stringent vetting process to ensure its growers meet and adhere to these guidelines. Starbucks is a well established brand for coffee lovers; it is not easy for new entries to imitate this concept in short run.